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As tourism research focuses on experience, memorable tourism experience (MTE) is gaining importance among academia and destination managers. However, only limited studies have examined the antecedents and consequences of MTE. Therefore, this study will investigate human emotions with their underlying factors in influencing MTE to cater to revisit intention in tourists. For this study, CFA-SEM is applied to a sample of 1120 tourists from central India to access the empirical relationships. The empirically validated model confirmed the significant relationships among human emotions, MTE, and revisit intention. Results suggested that human emotions significantly influence MTE, which is reflected as revisit intention in tourists. Findings also confirmed the moderating role of the perceived risk of COVID-19 further, exploring the health-linked effects on tourism. This study will help the researchers and destination managers make more informed decisions and strategies to make tourism destinations more sustainable by incorporating human emotions as a significant factor in influencing the tourism experience. The findings will also help destination managers in making tourism more risk-averse.
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PurposeIn an emerging market, understanding shoppers' behavior in an online market is essential to developing online retail strategies. This research study examines the effects of intrinsic factors, namely, perceived utilitarian, hedonic value, materialism, fashion interest and enjoyment, on impulsive online shopping with mediating role of trust and online shopping attitude in the Indian emerging market.Design/methodology/approachData are collected from 443 Indian respondents, using purposive and snowball sampling. The data were analyzed using the IBM Statistical Product and Service Solutions (SPSS) and Analysis of Moment Structures (AMOS) package using structural equation modeling.FindingsThe results showed that perceived utilitarian, hedonic value, materialism and enjoyment factors significantly impacted perceived trust and online shopping attitude, but fashion interest had no effect. Mediating factors positively impacted impulsive online shopping and showed a significant association between intrinsic factors and impulsive online shopping.Research limitations/implicationsThe geographical area of study was limited to only India. Consequently, the findings and conclusions of the study had their limits. The research used the information continuum with a purposive and snowball approach that does not necessarily generalize the findings of the analysis. This work looked at factors stimulating the impulsive online shopping pattern of Indian shoppers in an emerging market.Practical implicationsThis research would help e-retailers develop new strategies and plans to increase sales volume and create strong relationships with online customers by providing trustworthiness and security in buying practices.Social implicationsThis study helps to understand the consumer impulsive buying during coronavirus disease 2019 (COVID-19), and it helps e-retailers to adopt a new online store to draw the attention of the consumers and enhance their online sales.Originality/valueIn this COVID-19 situation, this study explores the inherent factors influencing impulsive online shopping in the emerging Indian market. As a result, it contributes to visual identity literature by expanding the field of impulsive online shopping behavior.
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This study examines the impacts of the COVID-19 pandemic on house prices over time for the Fargo-Moorhead-West Fargo MSA of North Dakota and Minnesota. We examine overall trends by estimating an OLS hedonic model and dig deeper into the heterogeneity of price trends across the house price distribution using an unconditional quantile hedonic price model. We find that house prices increased in the MSA by about 2.5 percent during a period when an executive order closing non-essential businesses was in effect and another 1 percent during the period after the executive order expired. Moreover, we find that the price increase occurring during the period when the executive order was in place was concentrated in the lower priced portion of the house price distribution, while the price impact after the executive order expired was more widespread. Combined with data on listings, sales, and average time on market, our results suggest that the price effects during the executive order period were primarily the result of a decrease in housing supply, while the post order price effects reflect a combination of the supply decrease and an increase in housing demand.
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Because conspiracy theories have many negative consequences, understanding the psychological factors underlying their endorsement is an important task for researchers. We examined whether people's time perspective (TP)-the tendency to focus on the certain aspects of the past, present, or future-is associated with conspiracy beliefs. In two studies we investigated general (Study 1;N = 263) and COVID-19 related (Study 2;N = 570) conspiracy theories. The most consistent finding was the positive correlation between two present TPs: hedonism and fatalism and the endorsement of conspiracy ideations. Moreover, we found that hostility and a tendency toward irrational thinking mediated these associations. Additionally, but only in Study 2, conspiracy beliefs were associated with higher levels of the Past Negative TP and less balanced TP. We conclude that conspiracy theories provide simple and immediate answers of important events and that is why they are attractive to present oriented people who look for immediate explanations of complex and difficult situations. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
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Mobile devices are ubiquitous in the lives of modern consumers, who use them for information‐seeking and purchasing activities, fostering the emergence of m‐commerce. This trend has been exacerbated by the COVID‐19 pandemic, which has boosted m‐commerce growth in both developed and developing countries. Hence, there is a need for cross‐cultural research concerning the factors affecting behavioural intentions. Drawing upon the hedonic information systems model, we measure the impact of utilitarian factors on satisfaction, repurchase intention, and eWOM through the mediation of enjoyment across two countries characterized by different stages of m‐commerce readiness and culture: China and Italy. Findings suggest that the impact of utilitarian factors on satisfaction is stronger among Italian users than Chinese users. On the contrary, for Chinese users, who use their mobile phones as a primary device to shop online, the mediation effect of enjoyment on satisfaction and eWOM is stronger. With this study, we contribute to cross‐cultural research in m‐commerce and provide guidelines to mobile retailers operating in diverse international markets.
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Pandemics not only challenge health systems and the economy, they also deeply transform our everyday lives and the ways in which we coexist. People have to find new definitions of what it means to be close to one another, to show empathy and to comfort each other. With social distancing, we must learn how to use digital technologies to create novel forms of closeness. Viruses becomes the new other, alien forces that invisibly permeate social life. They find hosts predominantly in the places where humans get close to each other. Rituals such as eating, drinking, and dancing are the links that hold an otherwise largely disembodied culture together. I will combine a perspective on human cognitive evolution as an embodied process, the hedonist drive towards bodily encounter in Sigmund Freud's sense and the development of technology and the current tendency toward a culture of disembodiment. The article asks what the role of bodily ritual is in public space. Here I will argue that this is a vital role because it is the only way to create feelings of resonance and connectedness amongst larger groups of people. The pandemic prohibits these rituals, so we need to ask further: Does the pandemic lead to new forms of being together? This is closely linked to the accelerated development of technology. The more precise question is: Does technology afford new forms of embodiment? My aim is to introduce ideas of philosophical posthumanism to think in a productive way about incorporating technology in order to satisfy human needs for contact and resonance.
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Purpose>This paper aims to examine the influence of perceived corporate social responsibility (CSR) on purchase intention in the short-term and corporate reputation in the long-term while taking into consideration of the mediating role of brand image and customer satisfaction.Design/methodology/approach>The research sample comprising 482 participants was selected at random. Hierarchical multiple regression and the PROCESS Macro for SPSS were used to test the proposed hypotheses.Findings>Perceived CSR was found to have significant direct and mediated effects of purchase intention and corporate reputation through brand image and customer satisfaction. The proposed causal chain is pivotal for understanding how CSR perceptions influence, as well as shape purchase intention and perceived reputation.Research limitations/implications>There are three major implications. First, it is important for consumers to be able to perceive CSR initiatives, to consider them as a strategic investment. Second, firms must develop strategies that promote CSR as being positive for society and the environment, as well as for the firm. Third, perceived CSR is an important predictor in the causal chain of relationships that promote brand image and customer satisfaction, which contributes to reputation and purchase intention. One of the major limitations of this study, although COVID-19 is an ongoing global pandemic in this study, is that cross-sectional data were collected within a single economy. Hence, a longitudinal study with samples from other economies in the region may be conducted to compare and generalize the findings.Social implications>At a time when corporate objectives are predominantly designed to satisfy stakeholder interests and to increase return on investment, there is mounting social pressure on shifting managerial mindsets to address issues such as poverty, health and well-being, education for all, social equality, unhealthy consumption, hedonic advertisements, global peace and environmental concerns. Marketing has been criticized for its narrow focus on fulfilling the social needs of a particular target market while ignoring society at large, and this study argues that, through responsible marketing, firms can improve their reputation and at the same time can promote sustainable living.Originality/value>Direct and mediated relationships that have previously been studied separately are considered together in a serially mediated unified model. This approach provides a better understanding of how perceived CSR can transform purchase intention and reputation.
ABSTRACT
This study proposes a novel theoretical model on the negative effect of the perceived cognitive threat and fear of COVID-19 on full board hotel booking intentions, which includes the moderating effects of perceived coping efficacy and present-hedonism orientation. The model was tested with a representative online sample (N = 400) of the Spanish population older than 35 years. The results confirmed negative effects of threat and fear of COVID-19 on hotel booking intentions, as well as a negative moderating effect of perceived coping efficacy on the influence of fear of COVID-19. However, coping efficacy did not moderate the effect of perceived cognitive threat on hotel booking intentions. The present-hedonism orientation positively affected full board hotel booking intentions, but did not, however, reduce the negative effect of threat or fear on those intentions. The findings provide new insights for hospitality managers that can contribute to accelerate the recovery of the hospitality industry.
ABSTRACT
Because conspiracy theories have many negative consequences, understanding the psychological factors underlying their endorsement is an important task for researchers. We examined whether people's time perspective (TP) – the tendency to focus on the certain aspects of the past, present, or future – is associated with conspiracy beliefs. In two studies we investigated general (Study 1;N = 263) and COVID-19 related (Study 2;N = 570) conspiracy theories. The most consistent finding was the positive correlation between two present TPs: hedonism and fatalism and the endorsement of conspiracy ideations. Moreover, we found that hostility and a tendency toward irrational thinking mediated these associations. Additionally, but only in Study 2, conspiracy beliefs were associated with higher levels of the Past Negative TP and less balanced TP. We conclude that conspiracy theories provide simple and immediate answers of important events and that is why they are attractive to present oriented people who look for immediate explanations of complex and difficult situations.
ABSTRACT
Modernization causes customers to be inseparable from the need for online shopping or e-commerce. E-commerce uses various strategies to attract customers to buy their products, especially during a pandemic due to the restriction of offline shopping by the government. The purpose of this research is to gain a more profound knowledge of the influence of sales promotion, self-control, and hedonism on impulsive buying in e-commerce platforms, especially during the Pandemic. Data were collected through a questionnaire from 205 respondents of e-commerce users who purchased during the COVID-19 Pandemic. A judgemental sampling technique is applied in this study. The data analysis method is a regression model and processed using Statistical Package for the Social Science (SPSS). The result of this study indicates that the hypothesis made by the authors is supported. The study's most important finding is that when self-control is low, impulsive purchasing occurs. © 2021 IEEE.